WHEN: 1ST JULY | LOVE.LIKE.ALRIGHT: LIKE
The Masses are a band based in Leeds and this is their newest single Better You Know. These guys have been committing solidly to a “12 Singles in 12 Months” project which sees the band release a track on the first of each month, culminating in a full length album in 2017. It’s certainly an impressive method to build up hype for your record, especially if the band sticks to it. The most I’ve committed to something is watching an entire season of Breaking Bad in one night.
Better You Know sees The Masses deliver an alt rock sound that’s full of subdued melodies and eerie atmospheres. It’s instrumental is backed up with a solid drum beat and is driven predominately by a very strong vocal performance. The vocals pace itself through the music, and direct it into a chorus which soars and booms with gutsy guitar riffs and crashing cymbals to add a bit of thunder to the airwaves. It’s awesome.
It relies heavily on it’s harmonics to help bolster the sound into something that boasts some simple but effective pop hooks, and The Masses does a great job at converting it into an anthemic hit. Better You Know is a great track to release at the halfway point of their project, and I’m excited to hear more from these guys.